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Marketing Morsels

tips and tidbits

  • Tips For A Smooth Break-up

    When It’s Time To Sever Ties With a Client

    No one wants to lose business. We put our blood, sweat, and tears into building a thriving company and turning away business seems to be antithetical to that effort. But it’s not.

    The customer is not always right. That age-old golden rule of business has never been the true test of how well you run your company. Not all clients are a good fit for all companies. Personality conflicts, unrealistic expectations or just plain meanness are all very good reasons that a business relationship may not work out.

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  • Client Engagement Strategies: The Personal Touch

    How often do you talk to your clients?  I bet not enough.  We live in a digital world.  Anything and everything can be done at the click of a button.  But nothing replaces the personal touch.   

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  • Direct Mail Services: Positioning Your Brand

    Hit ’em where they ain’t.

    There was a club player at my old tennis club who was notoriously difficult to beat. His style wasn’t flashy. He didn’t have a huge serve or anything like that. What he had was a mantra: ‘Hit ’em where they ain’t.’ Now, this may seem like obvious advice but it is extremely difficult to accomplish. But let’s use that analogy for business for a moment.

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  • The Brand Promise: Business Is A Game Of Inches

    Like tennis, the smallest decision can make the biggest impact and those decisions are key to creating and sustaining a thriving business model.  

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  • Business Growth: Lessons Learned From The Tortoise And The Hare

    Everyone knows the story of The Tortoise and The Hare.  A beloved children’s story, one of Aesop’s Fables, tells the story of a race between a tortoise and a hare.  The tortoise, tired of being taunted by the hare, challenges him to a race.  The hare, overly confident of his success, decided to take a nap midway through the race.  He awoke to find that the tortoise had overtaken him and won the race.  This brings up an interesting question: Can growth be a bad thing? The answer is: Sometimes.

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  • Managing Client Relationships: Champagne Taste on A Beer Budget

    We put our blood, sweat and tears into building a thriving company and turning away business seems to be antithetical to that effort. But it’s not.

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  • The Art Of Likability: Establishing Your Branding Goals

    Is your company likable?  I know this seems like a ridiculous question.  It’s a company, not a person. What does likability have to do with anything? Quite a lot as it turns out.

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  • Creating a Successful Alumni Engagement Strategy: Messaging

    Schools without an effective alumni engagement strategy are wasting a golden opportunity.  A school’s alumni are ready-made brand ambassadors, who are uniquely suited to extol the virtues of their alma mater. From recruitment to fundraising to mentoring, their role and potential impact must not be ignored.

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  • Does Your Website Need An SSL Certificate?

    Does your website have an SSL Certificate? Does it need one?

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  • It’s Not The Camera, It’s Me

    We are in the age of technology.  Anything and everything can be simplified, automated, hacked…choose whatever mot du jour you like but it has created a very dangerous precedent in business.  Don’t get me wrong, I’m all for getting things done more efficiently. If there’s a better way to do something, I’m all ears.  But it can’t replace experience or skill.

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