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Marketing Morsels

tips and tidbits

  • Grow Your Business From The Couch

    How high is your anxiety level right now? I can tell you, mine is through the roof.  Moving to a remote work environment as we are forced to close our doors, albeit temporarily, makes for a lot of sleepless nights. 

    As we settle in to this new normal of spending much, much more time at home, how do we sustain some sense of normalcy in these extremely abnormal times? 

    We work!  

    There are plenty of things we can do while we’re on our temporary hiatus from the office; things we usually put on the back burner because we’re too busy with the day to day tasks of running a business.

    5 Ideas To Help Grow Your Business From The Couch

    1. Website Refresh.  When was the last time you updated the content on your website,  modernized its look, or enhanced its functionality? Websites are still the first introduction a potential client has to your business.  If you aren’t properly representing your company, you are risking losing valuable business.
    2. Digital Marketing. Have you regularly maintained social media accounts for your business?  Are you on the correct platforms for your industry? Have you optimized your business for google search? Everyone is online. Now is the time to get in front of potential clients.  
    3. Targeting A New Market. Finding your niche is one of the most important steps to grow your business.  The key to establishing a loyal customer base is providing them with what they need when they need it.  Building client personas will help you to increase your value to your clients.
    4. Identifying New Marketing Avenues.  Business in the age of digital is a whole new ballgame.  Clients have many different ways to find what they’re looking for. Are you utilizing the best marketing strategies?  A combination of online and traditional marketing has proven to be the most effective. What are your current methods of outreach?
    5. Evaluating Your Current Business Strategy.  Where are the deficiencies in your workflow?  How can you be more efficient? What changes to you need to make to increase profit and market share?  The best product in the world can’t overcome bad customer service and broken supply chains. Identify the problem before they impact your bottom line.

     

    While we are in this state of lock-down, I am offering a free consultation and brand audit to companies looking to update their business strategies. 

    You can visit the website at https://3dstudios.net or give me a ring at 212-491-7318 or an email at monica@3dstudios.net.  

     

    We’re all in this together.  Stay safe!

    Monica

     

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  • Tips For A Smooth Break-up

    When It’s Time To Sever Ties With a Client

    No one wants to lose business. We put our blood, sweat, and tears into building a thriving company and turning away business seems to be antithetical to that effort. But it’s not.

    The customer is not always right. That age-old golden rule of business has never been the true test of how well you run your company. Not all clients are a good fit for all companies. Personality conflicts, unrealistic expectations or just plain meanness are all very good reasons that a business relationship may not work out.

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  • Client Engagement Strategies: The Personal Touch

    How often do you talk to your clients?  I bet not enough.  We live in a digital world.  Anything and everything can be done at the click of a button.  But nothing replaces the personal touch.   

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  • Direct Mail Services: Positioning Your Brand

    Hit ’em where they ain’t.

    There was a club player at my old tennis club who was notoriously difficult to beat. His style wasn’t flashy. He didn’t have a huge serve or anything like that. What he had was a mantra: ‘Hit ’em where they ain’t.’ Now, this may seem like obvious advice but it is extremely difficult to accomplish. But let’s use that analogy for business for a moment.

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  • The Brand Promise: Business Is A Game Of Inches

    Like tennis, the smallest decision can make the biggest impact and those decisions are key to creating and sustaining a thriving business model.  

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  • Business Growth: Lessons Learned From The Tortoise And The Hare

    Everyone knows the story of The Tortoise and The Hare.  A beloved children’s story, one of Aesop’s Fables, tells the story of a race between a tortoise and a hare.  The tortoise, tired of being taunted by the hare, challenges him to a race.  The hare, overly confident of his success, decided to take a nap midway through the race.  He awoke to find that the tortoise had overtaken him and won the race.  This brings up an interesting question: Can growth be a bad thing? The answer is: Sometimes.

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  • Managing Client Relationships: Champagne Taste on A Beer Budget

    We put our blood, sweat and tears into building a thriving company and turning away business seems to be antithetical to that effort. But it’s not.

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  • The Art Of Likability: Establishing Your Branding Goals

    Is your company likable?  I know this seems like a ridiculous question.  It’s a company, not a person. What does likability have to do with anything? Quite a lot as it turns out.

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  • Creating a Successful Alumni Engagement Strategy: Messaging

    Schools without an effective alumni engagement strategy are wasting a golden opportunity.  A school’s alumni are ready-made brand ambassadors, who are uniquely suited to extol the virtues of their alma mater. From recruitment to fundraising to mentoring, their role and potential impact must not be ignored.

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  • Does Your Website Need An SSL Certificate?

    Does your website have an SSL Certificate? Does it need one?

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