How can any business resist tapping into a market 1.86 billion consumers worldwide that share more than 4.75 billion pieces of content every day? Since it emerged in 2004, Facebook has remained the leading social media channel, boasting 17% growth, year-over-year. It’s a safe bet that many of the people you need to reach are on Facebook.
With a solid strategy and precise execution, you can increase your exposure, acquire market research data, engage with prospects, and generate leads through posts and highly-targeted advertising. Here are some specific ways that Facebook can help your growing business.
Before you begin marketing your business on Facebook, take some time to see what appeals to your customer base and what your main competitors are up to. By scanning Facebook groups, pages liked, and discussion topics of people who are active in your industry, you will gain valuable insights to guide your strategy.
First and foremost, establishing a business presence on Facebook is an excellent way to gain exposure for your brand. While paying close attention to the official guidelines, be sure your Facebook business page contains a captivating cover photo and a compelling introduction to your brand. If you are just getting started, you may want to keep it simple and add features as you build your network. While it might seem to be a small part of your overall marketing efforts, keep in mind that your Facebook business page can be instrumental in expanding your reach.
Facebook provides numerous ways for you to cultivate relationships. For example, you can stimulate conversation by providing valuable information, sponsoring contests and giveaways, promoting events, demonstrating your expertise, and sharing milestones. Be sure to post content when it is most likely to be seen. HootSuite recommends posting on Facebook between 12 pm and 3 pm Monday, Wednesday, Thursday, and Friday, and between 12 pm and 1 pm on Saturday and Sunday. Too busy to post at a specific time? Don’t worry, HubSpot enables you to specify when your posts go live.
By far the greatest advantage of Facebook is its sophisticated targeting capabilities. Using Facebook Insights, you can specify the characteristics of the audience you want to reach. With a plethora of criterion, you can be as broad or specific as you like and save different types of audiences. While this tool is essential for Facebook advertising, it is also useful for understanding the demographic breakdown of existing networks.
From early introduction through making a purchase, there are many ways Facebook facilitates lead generation through organic activity and paid advertising. Once you have established your business page, you are ready to begin reaping the benefits of the leading social media channel.
Ready to grow your business with Facebook? Harness the power of Facebook!
- Boost organic post position in newsfeed with likes, comments, and shares.
- Increase website traffic with linked posts.
- Capture contact data with landing pages.
- Attract website visitors with meta descriptions.
- Captivate audiences with video.
- Increase engagement with Facebook links on your website.
- Modify advertising campaigns with real-time result tracking (https://www.facebook.com/business/help/200000840044554).
- Deliver compelling calls-to-action.
- Ensure maximum exposure with pinned posts.
- Improve customer satisfaction with response to feedback.
- Cultivate relationships with visitor comments.
- Build loyalty with exclusive offers.
Still peeking in the window? For more information about how you can learn more about your target market, expand your reach, drive traffic to your website, cultivate relationships on social media, and convert more leads to customers, reach out to us.
We Can Help
3D Studios helps businesses grow their influence and their brands. As a boutique brand management agency, we begin with a thorough analysis of your needs and partner with you to develop and execute a marketing plan that will help you take your business to the next level. To learn more about how 3D Studios can help you, visit us at www.3Dstudios.net or call 914-304-4229.