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Marketing Morsels

tips and tidbits

Category: small business
  • Business Growth: Lessons Learned From The Tortoise And The Hare

    Everyone knows the story of The Tortoise and The Hare.  A beloved children’s story, one of Aesop’s Fables, tells the story of a race between a tortoise and a hare.  The tortoise, tired of being taunted by the hare, challenges him to a race.  The hare, overly confident of his success, decided to take a nap…

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  • Managing Client Relationships: Champagne Taste on A Beer Budget

    We put our blood, sweat and tears into building a thriving company and turning away business seems to be antithetical to that effort. But it’s not.

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  • The Key to The Client Engagement Process? Customer Research

    Who is your target customer?  The business landscape is decidedly different than it was when I started my business 20+ years ago.  There are more businesses competing for the same space – there’s more noise and attention spans are much shorter.  This means you have to be more creative and more dedicated to your marketing…

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  • Niche Marketing: Identifying Your Buyer Personas

    To be most effective in your marketing efforts, you need to define your target market. Attempting to sell to a general audience is extremely difficult and usually ineffective. The key is to define your niche market, identify their needs and work to address their challenges. But that is easier said than done.

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  • Warning Signs of a Bad Hire: How To Vet New Staff

    If you run a business, hiring is an unavoidable part of the process but hiring and training new staff is costly and time consuming eliciting the adage ‘Hire Slow. Fire Fast.’

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  • You Need The Right Tools To Build A Successful Company

    How do you build a successful company? You have to start with the right tools.

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  • Executive Portraits – Building Your Brand

    Whether you like it or not, you are an extension of your Brand. Back in the day, you could get by without having an executive portrait but those days are dust in the wind. Social media all but ensures that you are visually tied to your brand.

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  • Social Media And The Small Business

    As I continue along the journey that is 3D Studios, I am struck with a profound understanding of how difficult it is for the small business and organization to balance the day to day tasks of running the company with the obvious need to promote and expand that company.  Most small businesses and organizations don’t…

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  • The Importance Of Work Life Balance

    If you’re an entrepreneur or a small business owner, you are constantly trying to stay ahead of the game. Technology is ever-changing and with it comes an ever more dizzying array of responsibilities. There are blog posts to read and articles to peruse. The experts tell you-you should be spending your free time absorbing all the information…

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  • Grow Your Business With Facebook

    How can any business resist tapping into a market 1.86 billion consumers worldwide that share more than 4.75 billion pieces of content every day? Since it emerged in 2004, Facebook has remained the leading social media channel, boasting 17% growth, year-over-year. It’s a safe bet that many of the people you need to reach are…

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