Marketing Morsels

tips and tidbits

Category: outreach
  • Creating a Successful Alumni Engagement Strategy: Messaging

    Schools without an effective alumni engagement strategy are wasting a golden opportunity.  A school’s alumni are ready-made brand ambassadors, who are uniquely suited to extol the virtues of their alma mater. From recruitment to fundraising to mentoring, their role and potential impact must not be ignored.

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  • Overcoming the Obstacles of Donor Engagement

    As a nonprofit organization (NPO), you cannot realize your vision without the support and participation of donors. This makes your donor engagement strategy just as important as your mission. With the combination of an aging American population, a recovering economy, and the rapid evolution of technology, capturing the attention of would-be donors is a significant…

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