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Search
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It’s Not The Camera, It’s Me
We are in the age of technology. Anything and everything can be simplified, automated, hacked…choose whatever mot du jour you like but it has created a very dangerous precedent in business. Don’t get me wrong, I’m all for getting things done more efficiently. If there’s a better way to do something, I’m all ears. But…
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How To Build A Niche Marketing Campaign
Where are your clients? Where do they spend their time? What keeps them up at night? These questions are vital to your ability to effectively reach your target market. The basic premise of sales has not changed but how you implement it has.
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Niche Marketing: A Big Fish In A Small Pond
What is niche marketing? Businessdictionary.com defines niche marketing as “a method of concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not ‘exist’ but are ‘created’ by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing…