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Search
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Direct Mail Services: Positioning Your Brand
Hit ’em where they ain’t. There was a club player at my old tennis club who was notoriously difficult to beat. His style wasn’t flashy. He didn’t have a huge serve or anything like that. What he had was a mantra: ‘Hit ’em where they ain’t.’ Now, this may seem like obvious advice but it…
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The Brand Promise: Business Is A Game Of Inches
Like tennis, the smallest decision can make the biggest impact and those decisions are key to creating and sustaining a thriving business model.
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Business Growth: Lessons Learned From The Tortoise And The Hare
Everyone knows the story of The Tortoise and The Hare. A beloved children’s story, one of Aesop’s Fables, tells the story of a race between a tortoise and a hare. The tortoise, tired of being taunted by the hare, challenges him to a race. The hare, overly confident of his success, decided to take a nap…
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Real Estate Lead Generation: Increasing Agency Visibility
What is Lead Generation? Lead generation is the process of attracting and converting prospects into customers. The idea is simple. Create a sales funnel that will give you real, viable contacts who are already interested in your products or services. It is a very effective mode of marketing.
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Key Components of a Successful Digital Marketing Strategy
When you own a business, money talks. That’s why many businesses have invested in digital marketing. 81% of consumers do online research before making a purchase. 30% of consumers wouldn’t even consider a business that doesn’t have a website,however, only 56% of businesses have a website giving companies who have an online presence a distinct advantage over…
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What Is Your Brand Promise?
Let’s start with the basics. What is a Brand Promise? Unique to each company, it is a defining trait(s) that informs all facets of a company and its marketing. If done correctly, the Brand promise connects to its target market on an emotional level. It’s less about what you see than about what you experience when…
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Marketing 101: Gluttony is Bad For Business
“You can never have too much of a good thing.” There has scarcely been a more inaccurate statement. Take pancakes…Everyone loves pancakes. Just seeing that photo is making my mouth water right now. But even pancakes have their limits. No matter how much I love pancakes, after the 4th or 5th one, my stomach is…
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How To Dress For Your Executive Portraits
Over the years we have shot thousands of executive portraits and we always give our clients direction on how to prepare for their session. There are some basic rules to follow to get the best results.
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How To Build A Niche Marketing Campaign
Where are your clients? Where do they spend their time? What keeps them up at night? These questions are vital to your ability to effectively reach your target market. The basic premise of sales has not changed but how you implement it has.
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Create An Emotional Connection Through Storytelling
Build your Brand through Storytelling. You need to cut through the ‘noise.’ The non-stop stream of information barrelling towards you at ever increasing speed and frequency. How do you distinguish yourself in the crowd? You tell a story. The key to success is creating an emotional connection. Whether you run a fortune 500 company or are…