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Search
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Direct Mail Services: Positioning Your Brand
Hit ’em where they ain’t. There was a club player at my old tennis club who was notoriously difficult to beat. His style wasn’t flashy. He didn’t have a huge serve or anything like that. What he had was a mantra: ‘Hit ’em where they ain’t.’ Now, this may seem like obvious advice but it…
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The Brand Promise: Business Is A Game Of Inches
Like tennis, the smallest decision can make the biggest impact and those decisions are key to creating and sustaining a thriving business model.
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Business Growth: Lessons Learned From The Tortoise And The Hare
Everyone knows the story of The Tortoise and The Hare. A beloved children’s story, one of Aesop’s Fables, tells the story of a race between a tortoise and a hare. The tortoise, tired of being taunted by the hare, challenges him to a race. The hare, overly confident of his success, decided to take a nap…
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The Art Of Likability: Establishing Your Branding Goals
Is your company likable? I know this seems like a ridiculous question. It’s a company, not a person. What does likability have to do with anything? Quite a lot as it turns out.
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Key Components of a Successful Digital Marketing Strategy
When you own a business, money talks. That’s why many businesses have invested in digital marketing. 81% of consumers do online research before making a purchase. 30% of consumers wouldn’t even consider a business that doesn’t have a website,however, only 56% of businesses have a website giving companies who have an online presence a distinct advantage over…
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Marketing 101: Gluttony is Bad For Business
“You can never have too much of a good thing.” There has scarcely been a more inaccurate statement. Take pancakes…Everyone loves pancakes. Just seeing that photo is making my mouth water right now. But even pancakes have their limits. No matter how much I love pancakes, after the 4th or 5th one, my stomach is…
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How To Build A Niche Marketing Campaign
Where are your clients? Where do they spend their time? What keeps them up at night? These questions are vital to your ability to effectively reach your target market. The basic premise of sales has not changed but how you implement it has.
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Overcoming the Obstacles of Donor Engagement
As a nonprofit organization (NPO), you cannot realize your vision without the support and participation of donors. This makes your donor engagement strategy just as important as your mission. With the combination of an aging American population, a recovering economy, and the rapid evolution of technology, capturing the attention of would-be donors is a significant…
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What Are Podcasts and How Do I Create One?
The next up in our Marketing Bullhorn Series is Podcasts. A podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.
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What Are Brand Ambassadors And Why Do I Need Them?
Wikipedia defines a Brand Ambassador as a person who is hired by an organization or company to represent a Brand in a positive light and by doing so helps to increase brand awareness and sales.