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Marketing Morsels

tips and tidbits

Category: inbound marketing
  • Niche Marketing: Identifying Your Buyer Personas

    To be most effective in your marketing efforts, you need to define your target market. Attempting to sell to a general audience is extremely difficult and usually ineffective. The key is to define your niche market, identify their needs and work to address their challenges. But that is easier said than done.

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  • Real Estate Lead Generation: Increasing Agency Visibility

    What is Lead Generation?  Lead generation is the process of attracting and converting prospects into customers. The idea is simple.  Create a sales funnel that will give you real, viable contacts who are already interested in your products or services. It is a very effective mode of marketing.

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  • Marketing 101: Gluttony is Bad For Business

    “You can never have too much of a good thing.” There has scarcely been a more inaccurate statement. Take pancakes…Everyone loves pancakes. Just seeing that photo is making my mouth water right now. But even pancakes have their limits.  No matter how much I love pancakes, after the 4th or 5th one, my stomach is…

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  • Overcoming the Obstacles of Donor Engagement

    As a nonprofit organization (NPO), you cannot realize your vision without the support and participation of donors. This makes your donor engagement strategy just as important as your mission. With the combination of an aging American population, a recovering economy, and the rapid evolution of technology, capturing the attention of would-be donors is a significant…

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  • Understanding Content Marketing And How It Can Help Grow Your Business

    What is Content Marketing? Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

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  • What Are Podcasts and How Do I Create One?

    The next up in our Marketing Bullhorn Series is Podcasts. A podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically. 

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  • Inbound Marketing – Bringing The Customer To Your Door

    I suck at selling.  In the history of business, I doubt there is anyone worse at sales then I am.  Sales requires a cutthroat, aggressive personality that I just have no interest in developing.

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  • Inbound Vs. Outbound Marketing

    There are two basic types of marketing – inbound and outbound. The focus of each is different and they involve different strategies and techniques.

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  • How To Engage New Customers

    The question we all want to be answered is How to engage new customers? As a marketing professional, I think what baffles me most is the pervasive idea that there is some quick fix to getting new business.  With the advent of social media and online marketing, there is this idea that it’s easy (and…

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