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Search
Category: buyer personas
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The Key to The Client Engagement Process? Customer Research
Who is your target customer? The business landscape is decidedly different than it was when I started my business 20+ years ago. There are more businesses competing for the same space – there’s more noise and attention spans are much shorter. This means you have to be more creative and more dedicated to your marketing…
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Niche Marketing: Identifying Your Buyer Personas
To be most effective in your marketing efforts, you need to define your target market. Attempting to sell to a general audience is extremely difficult and usually ineffective. The key is to define your niche market, identify their needs and work to address their challenges. But that is easier said than done.