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Search
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Direct Mail Services: Positioning Your Brand
Hit ’em where they ain’t. There was a club player at my old tennis club who was notoriously difficult to beat. His style wasn’t flashy. He didn’t have a huge serve or anything like that. What he had was a mantra: ‘Hit ’em where they ain’t.’ Now, this may seem like obvious advice but it…
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Business Growth: Lessons Learned From The Tortoise And The Hare
Everyone knows the story of The Tortoise and The Hare. A beloved children’s story, one of Aesop’s Fables, tells the story of a race between a tortoise and a hare. The tortoise, tired of being taunted by the hare, challenges him to a race. The hare, overly confident of his success, decided to take a nap…
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Managing Client Relationships: Champagne Taste on A Beer Budget
We put our blood, sweat and tears into building a thriving company and turning away business seems to be antithetical to that effort. But it’s not.
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Real Estate Lead Generation: Increasing Agency Visibility
What is Lead Generation? Lead generation is the process of attracting and converting prospects into customers. The idea is simple. Create a sales funnel that will give you real, viable contacts who are already interested in your products or services. It is a very effective mode of marketing.
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Warning Signs of a Bad Hire: How To Vet New Staff
If you run a business, hiring is an unavoidable part of the process but hiring and training new staff is costly and time consuming eliciting the adage ‘Hire Slow. Fire Fast.’
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Client Appreciation: A Love Story
Client Appreciation is an often overlooked customer service. Your clients chose you. There were likely hundreds or even thousands of other options but your company is who they have entrusted with their business. Make certain they know how much you appreciate it.
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How To Dress For Your Executive Portraits
Over the years we have shot thousands of executive portraits and we always give our clients direction on how to prepare for their session. There are some basic rules to follow to get the best results.
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When A Customer Referral Goes Awry
You are a superhero. You don the tights with the best of ’em. Being a superhero comes with a lot of responsibilities. When someone asks you for a referral, you should be as protective of that referral as Batman is of Gotham. Because in essence, if all goes well you are swooping in and saving the day. But sometimes things don’t go well….
