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Marketing Morsels

tips and tidbits

Category: business practices
  • Direct Mail Services: Positioning Your Brand

    Hit ’em where they ain’t. There was a club player at my old tennis club who was notoriously difficult to beat. His style wasn’t flashy. He didn’t have a huge serve or anything like that. What he had was a mantra: ‘Hit ’em where they ain’t.’ Now, this may seem like obvious advice but it…

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  • Business Growth: Lessons Learned From The Tortoise And The Hare

    Everyone knows the story of The Tortoise and The Hare.  A beloved children’s story, one of Aesop’s Fables, tells the story of a race between a tortoise and a hare.  The tortoise, tired of being taunted by the hare, challenges him to a race.  The hare, overly confident of his success, decided to take a nap…

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  • Warning Signs of a Bad Hire: How To Vet New Staff

    If you run a business, hiring is an unavoidable part of the process but hiring and training new staff is costly and time consuming eliciting the adage ‘Hire Slow. Fire Fast.’

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  • Create An Emotional Connection Through Storytelling

    Build your Brand through Storytelling. You need to cut through the ‘noise.’ The non-stop stream of information barrelling towards you at ever increasing speed and frequency.  How do you distinguish yourself in the crowd? You tell a story. The key to success is creating an emotional connection.  Whether you run a fortune 500 company or are…

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  • The Importance Of Work Life Balance

    If you’re an entrepreneur or a small business owner, you are constantly trying to stay ahead of the game. Technology is ever-changing and with it comes an ever more dizzying array of responsibilities. There are blog posts to read and articles to peruse. The experts tell you-you should be spending your free time absorbing all the information…

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  • When It’s Time To Sever Ties With a Client

    No one wants to lose business. We put our blood, sweat, and tears into building a thriving company and turning away business seems to be antithetical to that effort.  But it’s not.

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  • Training Your Clients – Managing Expectations

    A large part of the success of a company or organization rests in the perception of quality and service that its clients can expect.  This goes directly to your Brand Promise and is a critical component in the inherent longevity of a business.

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  • Are You Comfortable Charging What You’re Worth?

    I recently had a conversation with a client about her speaking fees and she confided to me that she had been having difficulty setting her rates because she felt ‘uncomfortable’ asking for an amount commensurate with her level of experience.  Are you comfortable charging what you’re worth? 

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  • How Important Is The Business Card In My Marketing Efforts

    The Marketing Bullhorn: The Business Card Are business cards outdated? Are they really necessary?  How Important is the business card in my marketing efforts, really?  The answer is: It depends.

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  • Does Your Staff Represent Your Brand Well?

    Your staff is your front line.  How they interact with clients (both current and future) is possibly the most important part of their job description.

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