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Marketing Morsels

tips and tidbits

Category: branding
  • Niche Marketing: Identifying Your Buyer Personas

    To be most effective in your marketing efforts, you need to define your target market. Attempting to sell to a general audience is extremely difficult and usually ineffective. The key is to define your niche market, identify their needs and work to address their challenges. But that is easier said than done.

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  • Quality Web Design For Non-Profits: The Basics

    You want to save the world. You have always had an affinity for philanthropic causes and you’ve found the cause that is deserving of your blood, sweat, and tears. There are a million pieces involved in building and running a non-profit organization; Building a board of directors, getting your 501(c)3 designation, defining your mission, and securing funding just…

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  • Real Estate Lead Generation: Increasing Agency Visibility

    What is Lead Generation?  Lead generation is the process of attracting and converting prospects into customers. The idea is simple.  Create a sales funnel that will give you real, viable contacts who are already interested in your products or services. It is a very effective mode of marketing.

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  • Key Components of a Successful Digital Marketing Strategy

    When you own a business, money talks. That’s why many businesses have invested in digital marketing. 81% of consumers do online research before making a purchase. 30% of consumers wouldn’t even consider a business that doesn’t have a website,however, only 56% of businesses have a website giving companies who have an online presence a distinct advantage over…

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  • Warning Signs of a Bad Hire: How To Vet New Staff

    If you run a business, hiring is an unavoidable part of the process but hiring and training new staff is costly and time consuming eliciting the adage ‘Hire Slow. Fire Fast.’

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  • What Is Your Brand Promise?

    Let’s start with the basics.  What is a Brand Promise?  Unique to each company, it is a defining trait(s) that informs all facets of a company and its marketing. If done correctly, the Brand promise connects to its target market on an emotional level.  It’s less about what you see than about what you experience when…

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  • How To Become A Speaker At Conferences & Trade Shows

    Are you a dynamic speaker?  Do you know your industry inside and out? Are you struggling to get new clients? Then you need to consider becoming a guest speaker at your next trade show or business conference.

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  • Marketing 101: Gluttony is Bad For Business

    “You can never have too much of a good thing.” There has scarcely been a more inaccurate statement. Take pancakes…Everyone loves pancakes. Just seeing that photo is making my mouth water right now. But even pancakes have their limits.  No matter how much I love pancakes, after the 4th or 5th one, my stomach is…

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  • How To Dress For Your Executive Portraits

    Over the years we have shot thousands of executive portraits and we always give our clients direction on how to prepare for their session. There are some basic rules to follow to get the best results.

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  • How To Build A Niche Marketing Campaign

    Where are your clients? Where do they spend their time? What keeps them up at night? These questions are vital to your ability to effectively reach your target market. The basic premise of sales has not changed but how you implement it has.

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