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Marketing Morsels

tips and tidbits

Category: brand
  • What Is Your Brand Promise?

    Let’s start with the basics.  What is a Brand Promise?  Unique to each company, it is a defining trait(s) that informs all facets of a company and its marketing. If done correctly, the Brand promise connects to its target market on an emotional level.  It’s less about what you see than about what you experience when…

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