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Marketing Morsels

tips and tidbits

Category: brand promise
  • The Brand Promise: Business Is A Game Of Inches

    Like tennis, the smallest decision can make the biggest impact and those decisions are key to creating and sustaining a thriving business model.  

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  • Managing Client Relationships: Champagne Taste on A Beer Budget

    We put our blood, sweat and tears into building a thriving company and turning away business seems to be antithetical to that effort. But it’s not.

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  • It’s Not The Camera, It’s Me

    We are in the age of technology.  Anything and everything can be simplified, automated, hacked…choose whatever mot du jour you like but it has created a very dangerous precedent in business.  Don’t get me wrong, I’m all for getting things done more efficiently. If there’s a better way to do something, I’m all ears.  But…

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  • Quality Web Design For Non-Profits: The Basics

    You want to save the world. You have always had an affinity for philanthropic causes and you’ve found the cause that is deserving of your blood, sweat, and tears. There are a million pieces involved in building and running a non-profit organization; Building a board of directors, getting your 501(c)3 designation, defining your mission, and securing funding just…

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  • What Is Your Brand Promise?

    Let’s start with the basics.  What is a Brand Promise?  Unique to each company, it is a defining trait(s) that informs all facets of a company and its marketing. If done correctly, the Brand promise connects to its target market on an emotional level.  It’s less about what you see than about what you experience when…

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