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Search
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Direct Mail Services: Positioning Your Brand
Hit ’em where they ain’t. There was a club player at my old tennis club who was notoriously difficult to beat. His style wasn’t flashy. He didn’t have a huge serve or anything like that. What he had was a mantra: ‘Hit ’em where they ain’t.’ Now, this may seem like obvious advice but it…
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The Brand Promise: Business Is A Game Of Inches
Like tennis, the smallest decision can make the biggest impact and those decisions are key to creating and sustaining a thriving business model.
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Business Growth: Lessons Learned From The Tortoise And The Hare
Everyone knows the story of The Tortoise and The Hare. A beloved children’s story, one of Aesop’s Fables, tells the story of a race between a tortoise and a hare. The tortoise, tired of being taunted by the hare, challenges him to a race. The hare, overly confident of his success, decided to take a nap…
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Managing Client Relationships: Champagne Taste on A Beer Budget
We put our blood, sweat and tears into building a thriving company and turning away business seems to be antithetical to that effort. But it’s not.