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Marketing Morsels

tips and tidbits

Archive: April 2017
  • How To Build A Niche Marketing Campaign

    Where are your clients? Where do they spend their time? What keeps them up at night? These questions are vital to your ability to effectively reach your target market. The basic premise of sales has not changed but how you implement it has.

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  • Niche Marketing: A Big Fish In A Small Pond

    What is niche marketing? Businessdictionary.com defines niche marketing as “a method of concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not ‘exist’ but are ‘created’ by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing…

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  • Overcoming the Obstacles of Donor Engagement

    As a nonprofit organization (NPO), you cannot realize your vision without the support and participation of donors. This makes your donor engagement strategy just as important as your mission. With the combination of an aging American population, a recovering economy, and the rapid evolution of technology, capturing the attention of would-be donors is a significant…

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  • Create An Emotional Connection Through Storytelling

    Build your Brand through Storytelling. You need to cut through the ‘noise.’ The non-stop stream of information barrelling towards you at ever increasing speed and frequency.  How do you distinguish yourself in the crowd? You tell a story. The key to success is creating an emotional connection.  Whether you run a fortune 500 company or are…

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  • When A Customer Referral Goes Awry

    You are a superhero.  You don the tights with the best of ’em. Being a superhero comes with a lot of responsibilities. When someone asks you for a referral, you should be as protective of that referral as Batman is of Gotham.  Because in essence, if all goes well you are swooping in and saving the day. But sometimes things don’t go well….

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