Marketing Morsels

tips and tidbits

Archive: December 2016
  • How Important Is The Business Card In My Marketing Efforts

    The Marketing Bullhorn: The Business Card Are business cards outdated? Are they really necessary?  How Important is the business card in my marketing efforts, really?  The answer is: It depends.

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  • Inbound Vs. Outbound Marketing

    There are two basic types of marketing – inbound and outbound. The focus of each is different and they involve different strategies and techniques.

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  • Alliance Marketing For The Small Business

    What is Alliance Marketing? The latest in the Marketing Bullhorn series, today we’re going to examine Alliance Marketing – the process of joining two or more organizations for the purpose of sharing marketing strategy, promoting concepts, services or products. Basically, alliance marketing can apply to any business as long as it finds an organization that has a mutual goal.*

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  • Does Your Staff Represent Your Brand Well?

    Your staff is your front line.  How they interact with clients (both current and future) is possibly the most important part of their job description.

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  • Trade Show Marketing Strategy

    Next up in the Marketing Bullhorn Series is Trade Show Marketing Planning for a trade show doesn’t start a month in advance. To execute it properly, it should take anywhere from six months to a year of planning. Your trade show marketing strategy and messaging needs to relate back to your business goals. It’s no simple task and not…

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