Marketing Morsels

tips and tidbits

Archive: October 2016
  • Event Photography: You Only Have One Shot

    You’re hosting an event…your annual fundraiser or special corporate function. How do you choose the right photographer for the job? Event photography is a niche within the larger subset of commercial photography.  Your search should begin there.

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  • Do I Really Need to Design A Logo?

    What do I do?!  Do I really need to design a logo?  The answer is a surprisingly simple ‘yes’. The logo is the visual representation of your Brand.  It is the visual symbol of your company or organization that helps you to be more easily recognizable. 

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  • How To Engage New Customers

    The question we all want to be answered is How to engage new customers? As a marketing professional, I think what baffles me most is the pervasive idea that there is some quick fix to getting new business.  With the advent of social media and online marketing, there is this idea that it’s easy (and…

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  • Do I Need A Mobile Optimized Website? Absolutely.

    Do I need a mobile-optimized website? Absolutely. The world has changed so drastically over the past few years that it’s amazing we even know how to make a phone call anymore. (Phone Call? What’s that?) Well, all these changes impact your business in a big way. Did you know that as of 2014, according to…

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  • What is branding?

    What is Branding? There is a common misconception when it comes to the definition of a “Brand”. Your ‘Brand’ is composed of experiences a customer can expect when they deal with your company.  That can be anything from your website and brochure, your office décor to the way you answer the phone.  Many small businesses…

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  • Customer Retention Strategies

    A little honesty and humility can go a long way.

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